Our Story

Wildflower Fringe was born from a longstanding love of country music, Western style and the belief that you don’t have to be a ‘Cowgirl’ to dress like one.

Based in the UK, we’d always struggled to find country-inspired clothing that felt fashionable, feminine and easy to wear every day. We loved the Western aesthetic, but wanted pieces that felt just as at home at a country concert, in the pub or out for coffee as they did in the countryside.

So, we decided to create our own.

Wildflower Fringe brings a little country soul to everyday style, combining Western influences with a softer, modern feel. Think oversized tees, embroidery, wildflowers, vintage-inspired graphics and pieces designed to be worn your own way.

Remember…you don’t have to be a cowgirl to dress like one.

Welcome to Wildflower Fringe X